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Enervit: Five decades at the top

1 Aug 2022

For those of us old enough to remember it, the summer of 1976 was a scorcher. Wings were at the top of the charts, Rocky made us all want to move to Philadelphia and take up boxing… and the height of sports fuel for many recreational cyclists was a simple, sugary dextrose tablet washed down with a B&H.

It was also the year that world-class sports nutrition brand Enervit was established. Yes, the products that have fuelled the winners of countless WorldTour races have almost 50 years of development behind them.

The brand’s impact on cycling has been huge.

Setting the standard

Enervit was founded at a time when the very concept of sports nutrition was in its infancy, in fact it was believed to have very little impact on the performance of athletes.

To the modern-day rider, it’s hard to imagine a time when cycling teams were strictly forbidden from providing riders with anything to eat during races. As such, the Italian brand was at the forefront of a new way of fuelling cyclists.

Developed alongside winners

Enervit’s approach saw a group of physicians, academics and expert researchers brought together to work directly with sporting champions to help them reach their full potential.

From the moment Francesco Moser broke the Hour record in 1984, fuelled by Enervit, the brand’s products have been woven into the history of the sport.

Moser’s Mexico City achievement of 51.151km not only toppled Eddie Merckx’s 12-year-old record but also arguably helped paved the way for modern sports science.

Modern era marvels

The story of Enervit’s success continues right up to the present day with the sponsorship of professional cycling teams at the highest level.

In 2020, Enervit-fuelled Briton Lizzie Deignan was victorious at Liège-Bastogne-Liège for her Trek-Segafredo team. In the same year, UAE Team Emirates’ Tadej Pogačar – a man for whom we’ve already run out of superlatives – won the Tour de France on his debut, fuelled by Enervit.

As the history books will attest, it was just the beginning of a journey to cycling superstardom for the first man to win the yellow, white and polka dot jerseys simultaneously at the Tour.

Behind the scenes

Enervit works directly with UAE Team Emirates and Trek-Segafredo, investing time alongside their team doctors and nutritionists, as well as the riders themselves, to develop new products.

The 2022 Tour de France was the testing ground for exciting new products Enervit will launch in 2023, but in the meantime there are plenty of products to choose from in the current range that have been developed alongside the world’s best pro cyclists.

Instant energy

Enervit’s IsoCarb 2:1 is one such product, and was developed to meet the requirements of Enervit’s sponsored teams for a high-energy instant drink that is both highly soluble and low in sweetness (something very difficult to achieve in a highly concentrated drink).

After all, if you want to push yourself beyond your limits, you need a product capable of supporting you in the best possible way.

If you've been working hard on the bike for more than three hours, a carbohydrate intake above 60g/hour is recommended. Enervit IsoCarb's unique 2:1 carbohydrate mix (two parts Agenanova maltodextrin and one part fructose) allows you to absorb up to 90g of carbohydrates per hour.

This formula has played a key role in the success of the world’s best riders.

Easy on you

IsoCarb 2:1 also features a mild lemon flavour, as requested by the pro riders, which as well as being extremely effective in its delivery of carbohydrates, is easy on the stomach and keeps the sweetness low.

Crucially for the likes of us mere mortals, a scoop of IsoCarb 2:1 delivers 30g of carbs, so it’s not only highly effective but also easy to add the required amount to your bottles.

Be among the best

You can buy IsoCarb 2:1 and many of the Enervit products that fuel Grand Tour winners from Chicken Cycle Kit. Better still, right now there is a special introductory offer on the brand’s isotonic gels – click here to find out more.